Shopify SEO: what you can control
Each product has a 'Search engine listing preview' with page title (max 70 chars), meta description (max 320 chars) and URL handle. Most sellers leave these at default values — missing a huge optimization opportunity.
Shopify URL structure
Shopify uses /products/product-handle. The handle is editable and should include the main keyword. 'leather-minimalist-wallet-men' is better than auto-generated 'product-1234'.
Shopify SEO for LatAm sellers
For sellers targeting Argentina, Mexico, Chile and Colombia, Spanish content with region-specific keywords is essential. ParamSEO adapts generated content to the target market you select.